Cloaking redirect is one of the most powerful yet misunderstood techniques in digital advertising. By controlling where users and bots are sent, marketers can protect campaigns, enhance targeting, and avoid unnecessary scrutiny from platforms.

What is Cloaking Redirect?

Cloaking redirect is a technique where different redirect paths are served based on the identity of the visitor. While human users may be sent to a monetized landing page, bots or ad reviewers are redirected to a compliant or neutral version.

How It Works

1. Visitor is identified via IP, user-agent, device type, or behavior.

2. If real user, redirect to “black page” (sales, offers, etc.).

3. If bot or reviewer, redirect to “white page” (compliant content).

4. All handled in milliseconds using scripts or server logic.

Common Redirect Methods

• JavaScript redirects

• Meta-refresh tags

• HTTP 302 or 307 redirects

• Server-side conditional routing (e.g., via PHP or Node.js)

Use Cases

• Cloaked Facebook, TikTok, or Google Ads

• Affiliate promotions with sensitive landing pages

• Region-specific offer management

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